This effort to reach Hispanic audiences is part of the NFL’s broader strategy to expand its fan base and viewership both domestically and globally. By engaging with Latino communities and providing content in Spanish, the league aims to connect with a demographic that is growing in the U.S. and has a strong interest in sports.
The NFL’s Por La Cultura campaign, which includes initiatives like bringing Puerto Rican rapper Daddy Yankee to games and broadcasting in Spanish, has been successful in attracting more Latino fans. The league’s partnerships with networks like TelevisaUnivision and Telemundo have helped reach a wider audience and increase engagement among Hispanic viewers.
Overall, the NFL’s focus on growing its Hispanic viewership is a key part of its strategy for future growth. By recognizing the importance of this demographic and tailoring its content and outreach efforts to meet their needs, the league is positioning itself for continued success in an increasingly diverse and competitive sports media landscape. Señaló que si bien la audiencia principal todavía ve la televisión tradicional, el streaming está cada vez más importante. Esto nos está ayudando a atraer a espectadores más jóvenes y expertos en tecnología, dijo Duro.
Al igual que la NFL, Telemundo Deportes destaca las historias de jugadores hispanos. También ha ampliado su cobertura en torno a los eventos de la NFL con una presencia en el lugar de los juegos y una mayor cantidad de entrevistas, agregó Duro.
Me encanta el cambio, la evolución, la expansión de la NFL, dijo Rolando Cantú, ex jugador de la NFL y analista en TNF en Español y la transmisión de Telemundo Deportes del Sunday Night Football.
Divulgación: Comcast es propietaria de NBCUniversal, la empresa matriz de CNBC.