Daniel Thomas, a business reporter for BBC News, shared a story about Deena Ghazarian, whose California-based firm Austere faced challenges due to President Donald Trump’s trade policies. In 2019, after agreeing to supply high-end audio and video accessories to US retailers, Deena was hit with unexpected tariffs on imports from China, causing financial strain on her business. Despite the hurdles, Austere persevered, but many other US businesses are facing similar challenges under Trump’s new tariffs on a wide range of goods, including electronics. The impact of these policies extends beyond just the businesses themselves, as consumers are likely to see higher prices on products due to the added costs. While some companies are diversifying their supply chains away from China, finding alternative manufacturers with the same capabilities and expertise is not always easy. With tensions escalating and retaliatory measures from other countries, the future remains uncertain for businesses like Austere. However, Deena is taking proactive steps to navigate these challenges, including stockpiling inventory to weather the storm and exploring new strategies to adapt to the changing trade landscape. Daniel Thomas Es frustrante tener que enfocarme en la supervivencia en lugar de hacer crecer mi negocio.
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